Follow the Lead(er)

Tips for successful trade show follow-up

ORANG Trade Show
PHEW! All of your hard work has finally paid off and the trade show has ended. Your booth and swag were on point and you made a lot of promising connections. Although you may feel like the show was a huge success, the most important part has yet to begin – follow up. A prompt post-show follow-up has the advantage of capitalizing on the motivational high from the trade show or convention itself. According to insidesales.com studies show that 35-50% of sales go to the first vendor to respond. That information alone shows that time is of the essence, especially when it comes to building meaningful client relationships.

Organization is key

If you are attending a number of trade shows, conventions, and networking events it is easy to find yourself buried in a mountain of business cards. Having an established protocol for follow-up is just as important as the real follow-up itself. Using your customer relationship management tool (CRM) and properly labeling where you met each lead will help you later with determining your return on investment (ROI).

Make it personal

When you exchange business cards make it a practice to use their card as a little cheat sheet. Jot some notes that will help you remember key details about the conversation you had with them. Say you both went to the same high school but different years, use that as a way to break the ice when following up. Even if you had a relaxed encounter while at your booth remember to maintain a level of professionalism in your e-mail or phone conversation. Network on social platforms such as LinkedIn or Twitter to create a more personal connection.

Keep it relevant

For all other leads without specific notes be sure to include them in a general follow-up thanking everyone who took the time to stop by your booth. Don’t confuse general with a copy and paste email. Use the event as the subject line and within the body of the email as well. Write the email as if you were conducting a call to action. Instead of offering the reader the opportunity to “learn more” insist they “watch our product testing video”. Include a photo of the booth swarmed by eager onlookers to remind the reader who your company was among the other exhibitors.

Think long-term

Trade shows are an investment and so are your leads so create a long-term plan to continue the conversation. Sending out a connection request on LinkedIn and an e-mail blast is not considered a strong follow-up. Those two attempts are not grounds for giving up, instead, you should attempt three or more follow-ups with a different message for each one. These attempts will keep you fresh in their mind and allow for easy remembrance when an opportunity arises.

 

 

 

 

 

 

 

 

 

 

Get Golf Season Ready!

golf season ready

For years deals have been done on the golf course. Golf tournaments and events can be great business promotion opportunities, if done right.  Your participants will want to feel confident. Wearing a matching team polo embroidered with your logo can be a very important first step to “doing it right”.   Look for official brands like Nike Golf or Callaway.

NIKE-POLOMOCKUP

Nike Golf Dri-Fit Pebble Texture Polo Shirt
Designed to keep you comfortably dry, features includes a self-fabric collar and open hem sleeves.

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Callaway Ladies Raised Ottoman Polo
Opti-Dri technology transfers moisture away from the body to keep you cool and dry. Opti-Stretch fabric features interwoven layers of spandex to ensure maximum range of motion so the garment moves either with your golf swing or at work.

For something more budget friendly, OGIO is a great option as well.

OG101MOCKUP

OGIO Caliber 2.0 Polo Shirt with 3 Button Placket
5 Oz., 100% polyester with stay-cool wicking technology. OGIO heat transfer label for tag free comfort, rib knit collar and cuffs, OGIO jacquard neck tape, triple-needle shoulders and hem.

And don’t forget the hats! You may also wish to outfit a team of volunteers… inexpensive polos or tee shirts are perfect , and bright colors will help those individuals to be easily identifiable.

And promotional materials – everything during the round may be branded. Balls, tees, markers, seat backs, and even clubs may be purchased with your logo imprinted on them.  Having imprinted items will help your event to be memorable and remembered favorably long afterwards. When buying golf promotional items don’t skimp or go cheap. This will reflect directly on your brand.  Instead, look for quality, name brand balls, and consider making the jump from plastic style divot tools to a nicer, higher quality item which will be a conversation piece.

pitchfixMOCKUP

PitchFix Divot Tool
Great-feeling rubber grip. European designed switchblade ball marker repair tool. Custom magnetized ballmarker with full color imprint.

Our friends at Johnson Project Solutions ordered the pitch fix ball marker/divot tool for their tournament in 2016 and were very pleased.  The players were also very pleased; flipped out the blade, marking their putts and keeping this tool in their pocket instead of their bag.

Tents, sail signs and banners may also be appropriate for sponsored tee boxes and registration tables. MARCO Ideas Unlimited has a full line of display items which can be custom fitted for your needs. And don’t forget the awards… everything from fancy bowls, tall cup style trophies and striking art glass may be the envy of those who didn’t play as well.  Awards are a lasting impression of your business and event. The winners are sure to proudly display their award, giving your business lasting exposure, years after the event.

 

5 Things to Ask Before Purchasing Power Banks

Technology is always changing, and one of the hottest products to buy is power banks! Before you purchase some for your business, here are a few things to ask before deciding:

5 Things to ask

How much power do I need?

Whether you are wanting something for a simple phone charge, or something to power a laptop or tablet you’ll first need to figure out how much power you would like to have on hand. As the amount of storable power goes up, so does the price. To charge a phone, you typically need about 2,000 mAh and tablets and laptops need around 10,000 mAh or more.

What kind of Material and style do I want?

Do you need something fun and colorful that will be easy for recipients to find? Or, a more corporate looking leather or metal cover? There are tons of styles and materials to choose from.

Are they safe?

There are so many places to buy power banks, and with recalls abound it’s important to make sure you know that the power banks you are buying are safe. You don’t want your product to over-heat or blow up right? Look for these markings on your power banks:

ce       FC      RoHS    ul

What safety features are there?

Short circuit protection is a big safety feature that you will want. You also want to make sure that the batteries will not over charge or over heat.

What is production time?

Production time can vary depending on the manufacturer. Your best bet is to call or email and let us know what your time frame is so we can help you find the right product!

The Best Ways to Stand Out at Your Next Tradeshow

THE BEST WAYS TOYou may be thinking, “Tradeshows?! What a waste of money…” We are here to tell you: “STOP THINKING THIS WAY!” If you start out this way, then it IS a waste of time and money. If you find ways to stand out from the crowd and put your business out there, you will succeed!

Did you know that roughly 70% of tradeshow attendees plan out the booths they are going to visit ahead of time? There is no way to tell if you have made the list of booths that a particular person is planning on visiting. So, how do you make yourself stand out to that one person who doesn’t have you on their list? Have fun! If you don’t look like you are having a good time, and enjoy the business you are in, people are less likely to visit your booth. Next, you need to identify your goals for the show. Are you wanting to fill a spreadsheet with sales leads? Make a few sales of your products? Make attendees more aware of your brand? What is your demographic? All of these things can be used when deciding on the things you need for the event. Below are a few examples of things to make your tradeshow booth unique:

Clean and Crisp Style

shirts

Use current fashion trends as a matching wardrobe for employees in and outside of your booth! Colors get noticed in a crowd. With a variety of different styles, you can get 1 shirt per day of tradeshow and have no annoying road laundry, making packing a breeze!

Unique Giveaways

Capture

How awesome would it be to give everyone custom socks with your logo on it?  Giveaways mean that people that have seen your booth can show them to other event attendees and attract some more booth traffic.

Display Essentials

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If your booth is not visually appealing, it is likely that you will get passed by. Visually showcasing your brand and what you do is a great way to get attendees to stop by, and differentiates your booth from the other bland ones. There are so many ways to furnish it, that the possibilities are endless!

14 Ideas to Boost your Holiday Gift Giving Game

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14 Ways to Boost Your Holiday Gift Giving Game

Are you tired of getting employees and clients the same old boring, Christmas gifts every year? Maybe this is your first year buying gifts and are in need of ideas. Look no further! Here are our 14 most popular gift giving ideas:

Drinkware

 

H2GO Inspire

bottle 2

 

This 18 oz. glass water bottle is perfect for any cold beverage. Features a threaded accent handle and optional silicone sleeve.

Available Colors: Orange, Fuschia, Green, Aqua, Blue, Red, Lime, Grey

Starting at $9.99 each

Rocca Mug

mug

 

15 Oz. single wall ceramic mug with matte exterior and gloss interior.

Available in: Matte Black/Sky Blue, Matte White/Sky Blue, Matte Black/Red, Matte White/Red, Matte Black/Orange, Matte White/Orange, Matte Black/Lime, Matte White/Lime, Matte Black/Grey, Matte White/Grey, Matte Black/Black

Starting at $3.99 each

Arezzo Tumbler

tumbler

An easy to use double wall, stainless steel tumbler for everyone! It’s copper vacuum insulation and threaded 360 drink thru, easy clean lid, make this the perfect gift for any coffee lover!

Available colors: Matte Black, Stainless Steel

Starting at $12.99 each

Stainless Steel Growlers

growler

For the beer lover… Or maybe just an oversized water bottle! We have 2 styles of growlers to meet everyone’s needs. Available in 64 or 32 oz.

Available colors: Matte black, Stainless Steel

Starting at $34.99 each (64oz.)

Starting at $29.99 each (32oz.)

Gift Sets

giftset

Gift sets perfect for any occasion! With so many to choose from, you have plenty of options! Multiple colors available many including gift boxes.

Prices will vary based on contents. Contact for Pricing.

apparel

Gravity Thermal Jacket

jacket

 

Features a ‘Stormtech” durable water-repellent outer shell, quilted body with ultra soft liner, center front vislon zipper with contrast zipper teeth, elasticized cuffs, attached hood, and adjustable hem.

Available colors: Black/Charcoal, Black/Marine Blue, Black/True Red, Electric Blue/Black, Navy/Charcoal, True Red/Black

Starting at $160.00 (embroidered)

Starting at $157.00 (1 color screen print)

Scarves, hats, and gloves

hatscarf

Keep your employees warm this winter with a matching scarf, hat, and glove set! Many color and style options available!

Pricing depends on style. Contact for Pricing.

Dress Shirts

dress-shirt

 

Treat your staff to imprinted dress shirts! There are so many styles to choose from mix and match so everyone can pick their favorite.

Various prices and styles available. Contact for catalog and pricing.

foodgreen

Nostalgia Boxes

nostalgia

Bring back those good memories of your childhood with custom candy nostalgia boxes! Customize with your logo for a unique holiday gift!

Starting at $12.99 each

Gift Tower

towe

It will be a joyous celebration when they receive our vintage-inspired three box tower. These keepsake boxes are filled with an assortment of delightful treats. Available in a 2, 3, or 4 box tower.

Prices vary based on size of tower. Contact for Pricing.

Shelf-Stable Gift Basket

giftbasket

Features a handy cheese-slicer packed with a seven-ounce block of Mild Pepper Cheese, a five-ounce stick of our delicious Beef Summer Sausage and a box of Water Crackers upon which to serve these favorites. This useful cheese-slicer will be used regularly, and your imprint will be a reminder of this thoughtful gift. Serves 4-7.

Starting at $40.95 each.

Technologyblue

Power Bank

powerbank

 

A high-quality, high-capacity power bank made to last with a 10400mAH capacity. Charges smartphones 2-3 times and provides most tablets with one full charge. Elegant curved design fits in purse, backpack, or briefcase. Quality battery used to ensure safety, true power, and longer life.

Various Capacities and Styles Available. Contact for selection and Pricing.

Wireless Speakersspeaker

Portable and compact, yet produces exceptional sound quality that can fit into any space, indoor or outdoor. IPX5 water resistant rating, and powered by V2.1 EDR Bluetooth technology. Listen up to a range of 10m/33ft for up to 5 hours straight with a 3 hour recharge time. Features a light power indicator, a built-in microphone with button for hands-free calling, on/off button, and volume control buttons.

Starting at $43.29 each.

 

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Cross Signature Journal and Pen Set

journal

 

Signature Medium Journals are a stylish evolution. Each journal features a cleverly integrated pen sleeve that’s ideal for storing the complimentary pens, plus ribbon page marker, expandable inner pocket and acid-free paper.

Starting at $26.75 each

Castelli Tabbed Daily Planner

dailyplanner

The Tabbed Mid-size Daily includes: 416 white lined pages with time reference in modern blue and gray print. A tab separates each month where each page includes perforated corners, a month at a glance in three month sections. A silver ribbon marker with printed year date and an extensive reference section in the back that includes National and International Holidays, maps, exchange tables, and important reference lists.

A cover split on a diagonal creating a pocket, Sail (1K) combines the textures of Tahoe and Arizona in matching colors.

Starting at $21.90 each.

Mouse Pad and Phone Holder

phone

 

This unique design takes the traditional mouse pad into the 21st century by offering storage solutions for your modern devices to allow you to keep them within reach while you work. This mousepad offers spots for your business cards, two flash drives and a stand for your smartphone or cell phone. You can even slide your compatible docking station (not included) into place to allow you to charge while you work. Compatible with iPhone and most other Smartphones 3″ wide and narrower.

Starting at $17.48 each

Visit our website for more holiday gift ideas!

MARCO Ideas Unlimited Launches New Webpage

If you haven’t dropped by our website lately, you will definitely be in for a surprise. We recently partnered with Left Brain Right Brain Marketing to update the look and functionality of our website. It now has lots of new features, and many updated features.

2015-08-03 11_23_57-Greenshot

 

 

 

 

 

 

 

 

 

What’s New?

-Sleeker Design

-New Categories

-Blog Links!

What Was Updated?

-User friendly search engine 

-User friendly online shopping. Place your order directly online! (We still recommend calling or chatting with questions!)

-Featured products that will be changing every month. 

We are so excited about the changes that have been made, and cannot thank Drew at LBRB Marketing enough!

 

Let us know your feedback in the comments!

7 Reasons to Love Your Selfie Stick

7 Reasons to Love Your Selfie Stick

The Selfie. Love it or hate it, everyone you know is taking them. I can even admit to it myself! Ever since social media has been around, people for some reason have been obsessed with taking pictures of themselves. I remember getting my first camera (and yes, it was a film camera) and trying to take selfie’s in my bedroom at the age of 10. Since it wasn’t a digital camera I was using, some of them turned out to be pretty hilarious. Enter the Selfie Stick (yes we do sell them!).

FOR PULSE - SELFIE STICK - HANDOUT

Although there are a ton of amusement parks and music festivals that have banned the use of these tools, it is still really hard to not walk around and see someone using them. Whoever invented this was a genius. Gone are the days of MySpace bathroom selfie’s and awkward Facebook profile pictures where you can see your arm taking up half the picture where your face should be. So, why do I love my Selfie Stick?

1.     Who wouldn’t love not having to take awkward pictures anymore?!

Admit it… You have taken the “awkward MySpace” selfie before, and you have had to take it over again several times to try and make yourself look normal. NOT ANYMORE! This stick will solve literally all of your selfie taking problems. Whether you need a picture of a big group or just you, this will save you SO much time!

2.     Easy Setup

When I go to big group events where we need pictures taken it is really easy to just pull the stick out of my purse and go to town taking pictures. I don’t have to worry about people not fitting into the shot, asking random strangers downtown to take a picture with my cell phone (and hope they don’t run off with it), and the Bluetooth remote connects directly to my phone so I don’t have to worry about having to reach up  and hit the capture button and race to put my arm back down before the shutter goes off.

3.     Ellen uses one.

Remember this picture that practically broke the internet?

This image released by Ellen DeGeneres shows actors, front row from left, Jared Leto, Jennifer Lawrence, Meryl Streep, Ellen DeGeneres, Bradley Cooper, Peter Nyong’o Jr. and, second row, from left, Channing Tatum, Julia Roberts, Kevin Spacey, Brad Pitt, Lupita Nyong’o and Angelina Jolie as they pose for a "selfie" portrait on a cell phone during the Oscars at the Dolby Theatre on Sunday, March 2, 2014, in Los Angeles. (AP Photo/Ellen DeGeneres)

If Ellen can take cool group selfie, now so can you!

4.     Ok. Ellen doesn’t  use a selfie stick for her selfie’s yet, but Betty White does!

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I think this is reason enough to get one right here.

5.     No need to use the timer on your camera!

No need for that difficult to use timer setting on your phone! The easy to use remote makes your pictures look natural without you having to race to get your arm back into place without it blocking the picture. The remote works for both Android and iPhones, so no matter what phone you have it is easy to turn on and use.

6.     They are used so often, branded sticks are great advertising!

Think about it. You go to an outdoor event or fundraiser and provide maybe just a few tables or hand everyone selfie sticks. Now, for the entire event people will be walking around taking pictures with a stick with YOUR logo on it! It’s continual free advertising! They will be able to use it on vacation with their kids, at most concerts, at family events, etc.

capture

Like it or not, the selfie stick is here to stay. At least for a while. Why not use it to help your business? Let your client’s have fun while promoting your business for years to come!

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If we can use one, you can too!